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Academic Career

Teaching & Core Courses

Since 1991, Dr. Athugala has taught across a wide spectrum of communication disciplines at the University of Kelaniya and beyond.

Undergraduate

Advanced Placement Mass Communication

Honours and General degree programmes covering media theory, journalism, broadcast media, and communication research methods.

Postgraduate

MA · MSSc · PhD Programmes

Graduate and doctoral supervision in mass communication, media studies, and communication theory at the University of Kelaniya.

Professional

Communication Diploma Courses

Diploma-level instruction in media practice, journalism, and communication for professional development across multiple institutes.

Visiting Lectureships

Institutions Served

Institution Period Type
University of Colombo, Journalism Unit2006 – PresentVisiting
Sri Jayawardenapura University2016 – PresentVisiting
Dept. of Image Arts, University of Kelaniya2017Visiting
The Open University of Sri Lanka1993 – OngoingVisiting
National Institute of Business Management1994 – 1995Visiting
Sripali Campus, Horana, University of Colombo1999 – 2003Visiting
Education Resources Development Centre, Nittambuwa2003Seminar
Political Academy (Kalutara & Negombo)2016 – PresentVisiting
Training Unit, Department of Labour2000 – 2001Training
Sri Lanka Foundation Institute1998 – 2015Visiting
Sri Lanka Television Training Institute2016 – 2017Visiting
Special Training

Professional Certifications

Japan · 1987

Certificate in Television Production

Japanese Government Scholarship — SONY Corporation, Japan. A prestigious training programme in professional television production.

Singapore · 1999

Video Production for Education & Training

Special Certificate from AMIC, Singapore — Asian Mass Communication Research and Information Centre.

Sri Lanka · 1983

TV Film Makers Course

Certificate course at OCIC, Sri Lanka. Certificate for video film "Natath Ayek" also awarded the same year.

as a Scholar

Books & Scripts

Dr. Athugala's published works span communication theory, media studies, drama, theatre, cultural commentary, and Sinhala creative writing — many in multiple editions.

athugala written books


1988 · 2004
Sameepa Rupa (Close Up)
Republished 2004
1997
Rupavahiniya saha Sannivedanaya
Television and Communication
1997 · 2008
Sannivedakaya
Republished 2008
1998 · 2008
Sanjananaya saha Sannivedanaya
Perception and Communication · M.D. Gunasena
2000 – 2011
Sannivedana Siddantha
Theories of Mass Communication · Godage Publishers · 4 editions
2004
Rupavahine Rajyaa ha Mathawadi Maddya
Television, State and Ideological Media
1999
Siththara Gurunnanse
Sinhala Teledrama Script · Godage Publishers
1999
Thun Biya
Sinhala Tele Script · Rathna Publications
1999
Joe Abeywickrema – Biography
Biography of Sri Lanka's foremost leading actor
2004
Media Research
Research methodology in mass communication
2004
Perspectives of Media in Sri Lanka
Media landscape analysis
2010
Nidahase Urumaya
Freedom's Legacy
2011 · 2012
Nelum Pokuna
Theatre · 2nd edition 2012 · also published in English
2011
Sannivedana Prawanatha
Communication Trends
2012
Mahasamayama ha Etic Nattiyawedaya
Etic Drama
2012
Wesmuhunu na Vishpaurushayanaya
Mask and Depersonalization
2012
A Journey to Hell and Back
2012
Asian Art and Culture
Editor
2013
Nidahas Maddya
Free Media
2014
Rangaboomiya
Theatre
2016
Sannivedana niyaya saha akruthi
Communication Theories and Models
2016
Sannivedana pravarga
Genres of Communication
2016
Janamathaya saha madya sanskruthiya
Public Opinion and Media Culture
2016
Sannivedana sankalpa saha madya saksarathawaya
Communication Concepts & Media Literacy
2016
Rupawahini vichara prathichara
Television Criticism
Editorial Work

Periodicals & Magazines

2010 – 2014

Desathiya

Consultant Editor. National-level publication during tenure as Director-General of Government Information.

1999

Sanvida Magazine

Chief Editor — Sri Lanka Rupavahini Corporation publication.

1999

Sannivedakaya Magazine

Chief Editor — Department of Mass Communication, University of Kelaniya.

2000

San Paper

Chief Editor — Department of Mass Communication publication.

2010 – 2013

Nidahas Samaru Kalapa

Annual commemorative publication series.

2013

Colour of CHOGM / Facets of Opportunity

Special international issues including English language newspaper (5 issues) produced for the CHOGM 2013 occasion.

Scholarship

Research Projects

A distinguished record of research spanning rural development communication, national media studies, children and television, health communication, and sustainable energy.

01

Short Films for Development Communication

Mahaweli areas, Sri Lanka — October 1983. Examined the use of short films as development communication tools in rural communities.

Development Communication
02

Mass Consciousness and Television

Island-wide urban and rural study — August 1989. An intensive examination of television's role in shaping mass consciousness across Sri Lankan society.

Media Effects · Television
03

History of Sri Lankan Newspapers

For the Department of Sociology, Open University, Sri Lanka — 1989. Ground research for a television documentary on the history of print media in Sri Lanka.

Media History
04

Impact of Television on Children of Sri Lanka

Island-wide study of children aged 3–15 — 1998. Served as consultant for this comprehensive research on television's effects on children.

Children · Media Effects
05

World Bank: Medicinal Plants Communication Strategy

Chief Researcher — Conservation and Sustainable Use of Medicinal Plants, Sri Lanka. Prepared the Communication Strategic Plan — 1999.

World Bank · Development
06

Media Strategic Plan, Co-operative Insurance

Chief Researcher — Co-operative Insurance Company, Sri Lanka (1999). Developed comprehensive media communication strategy for the corporation.

Corporate Communication
07

Conflict Resolution and Communication

Research Assistant — Study of social, political and ethnic tensions resulting in image distortion of Sri Lanka (2000).

Conflict Communication
08

Influence of Media on Selected Health Issues (JICA)

Consultant (Media) — JICA-funded study for the Ministry of Health. Analysis of media coverage of alcohol, tobacco, drugs, sex and HIV/AIDS (2003).

Health Communication · JICA
09

Children and Television in Sri Lanka

Island-wide survey funded by SIDA — Chief Researcher (2003). Also covered "Gender Equity and Media" as a parallel study stream.

SIDA · Gender & Media
10

Media Usage for Prevention of Tuberculosis

Chief Researcher — National survey on media strategies for TB prevention in Sri Lanka (2004).

Health Communication
11

Audience Research, Sri Lanka Rupavahini Corporation

Chief Researcher — SLRC audience research programme, 2006–2010.

Audience Research · SLRC
12

Research & Monitoring, Government Information Dept.

Chief Researcher — Government Information Department monitoring unit, 2011–2014.

Government · Policy Research
13

Sustainable Energy School Programme

Chief Researcher — Sustainable Energy Authority of Sri Lanka, 2017.

Energy Communication
International

Conference Papers & Presentations

"Television Media in Sri Lanka on the Impact of Children"

Global Knowledge Partnership (GKP) Central & South Asia Regional Network Meeting — Dhaka, Bangladesh, September 15–17, 2002

"ICT for Rural Development"

Sub-Regional Workshop on Community Broadcasting — UNESCO / University of Kelaniya, May 2001

"History of the Sri Lankan Film" (56 Years)

National Film Corporation of Sri Lanka — February 21, 2003

"Sri Lankan Cinema Amidst Modern Communication Developments"

OCIC Salutation — Elphinston Theatre, Colombo, January 22, 2002

"Use of ICT and Conventional Media for Development in the Asian Region"

13th AMIC Annual Conference — Bangkok, Thailand, July 1–3, 2004

"Rising Above Divides — A Critical Reflection of Sri Lankan National Media"

SAFMA Conference, Dhaka — January 7, 2005

"The Horse Race Model of Communication"

ICCFMS 2015 — 17th International Conference on Communication, Film and Media Sciences, London, December 10, 2015

Mindful Journalism Curriculum — UNESCO / Chulalongkorn University Workshop

Bangkok, Thailand — July 4–12, 2016
special research papers and international conferences

Some of presentations of special research papers and participation for international conferences

May · 2001

Community Broadcasting in the Digital Age

Presented a paper titled; "ICT for Rural Development"2001 - Sub Regional Workshop on Community Broadcasting, "Community Broadcasting in the Digital Age" - Sponsored by UNESCO Office, New Delhi in collaboration with the Department of Mass Communication, University of Kelaniya,. 25 Members participated from the SAARC Region India, Maldives, Nepal, Bangladesh and Sri Lanka respectively.

15 – 17 September 2002

TELEVISION MEDIA IN SRI LANKA ON THE IMPACT OF CHILDREN

Presented a paper at the Global Knowledge Partnership (GKP) Central and South Asia Regional Network Meeting held in Dhaka, Bangladesh - Titled "TELEVISION MEDIA IN SRI LANKA ON THE IMPACT OF CHILDREN" (Excerpts of a Case Study carried out in Sri Lanka by the Research Unit of the Department of Mass Communication, University of Kelaniya).

22nd January 2002

Sri Lankan cinema amidst modern communication Developments

"Sri Lankan cinema amidst modern communication Developments" was a paper presented on the occasion of the OCIC Salutation (2002 and 2001), at the Elphinstone Theatre, Colombo, Sri Lanka

2003.02.21

History of the Sri Lankan Film

Presented a Research Paper on the "History of the Sri Lankan Film" tracing back the history to 56 years at the National Film Corporation of Sri Lanka

1 - 3 July, 2004

Use of ICT & Conventional Media for Development in the Asian Region

Presented a paper titled; "Use of ICT and Conventional Media for Development in the Asian Region" in HARNESSING ICT AND CONVENTIONAL MEDIA FOR POVERTY REDUCTION PROGRAMMES on 1st July 2004 at 13th AMIC Annual Conference ICT & Media Inputs and Development Outcomes. Impact of New and Old Media on Development in Asia, - Bangkok, Thailand

7th January 2005

Rising above divides which will be a critical reflection of Sri Lankan National Media

Presented a paper; titled "Rising above divides which will be a critical reflection of Sri Lankan National Media" for South Asian Free Media Association's (SAFMA) Conference in Dhaka.

December, 10th 2015

The Horse Race model of Communication

Presented a paper titled; "The Horse Race model of Communication" in the ICCFMS 2015: 17th International Conference on Communication, Film and Media Sciences to be held in London, World Academy of Science, United Kingdom.

4 to 12 July 2016

UNESCO’s International Programme for the Development of Communication

Bangkok workshop to introduce new mindful journalism curriculum for regional integration, Within the framework of UNESCO’s International Programme for the Development of Communication , the Communication Arts Faculty of Chulalongkorn University in Bangkok is hosting a ten-day workshop from 4 to 12 July to introduce the new mindful journalism training curriculum drawn from Asia’s age-old philosophical wisdoms

Leadership

National Posts & Responsibilities

1991 – Present
Head, Department of Mass Communication
University of Kelaniya, Sri Lanka
Nov 2006 – 2009
Chairman, Sri Lanka Rupavahini Corporation
Bauddhaloka Mawatha, Colombo 07
2010 – 2014
Director-General, Department of Government Information
Government of Sri Lanka
1999 – 2003
Board Member, University of Aesthetic Studies
University of Kelaniya
1999 – 2014
Member, Board of Directors — National Film Corporation
National Film Corporation of Sri Lanka (multiple terms)
Dec 2003 – Ongoing
Member, Presidential Task Force on Free Media Practices
Government of Sri Lanka
2010 – 2014
Member, Board of Directors — Sri Lanka Press Council
Sri Lanka Press Council
2004
Member, Board of Directors — Independent Television Network Ltd.
ITN, Sri Lanka
2004
Member, Board of Directors — National Institute of Education
NIE, Sri Lanka
1999 – 2001
Media Consultant — National Integration Programme Unit
Ministry of Justice, Sri Lanka
Recognition

Awards & Honours

Prize for Excellence in Media Education

Hideo Shimizu Foundation, Sri Lanka — 2000. Recognised for outstanding contribution to media education in Sri Lanka.

Wayamba Puthra Prasadini Abhinandana

2004 — National award recognising distinguished contributions in education, creative arts, media, and national service.

Memberships

Professional Affiliations

AMICAsian Media Information and Communication Centre, Singapore
SLMA Media CommitteeSri Lanka Medical Association — 2004
UNESCO Glossary CommitteeSinhala Media Terms Glossary — University of Colombo
National Media Forum for Reproductive HealthMinistry of Health — 2004
Panel of Judges — Swarna Sanka FoundationCinema Awards 1995, 1996, 1997
Jury — OCIC Television Awards1999
Teledrama Selection CommitteeSri Lanka Rupavahini Corporation — 2004
Announcers Audition PanelSri Lanka Broadcasting Corporation — 2004
National Drama Festival JuryDepartment of Cultural Affairs — 2003
Sri Lankan Association for Studies in Ancient ArtsSince 1999
Board of Management — Vibhavi Cultural Centre1998 – 2000
Ministry of Cultural Affairs — 5-Year Plan2013